renault megane

The launch of the new Mégane range (hatch, wagon and coupé-cabriolet) was an exciting time for Renault, as it added to their growing Australian range and widened their potential audience.

Driven by the TVC (from the ATL agency) we created a microsite and digital campaign to capture leads and introduce the range. The drawcard was a competition to win one of three spontaneous prizes, each appropriate to a new Mégane vehicle as experiencing the vehicles formed part of each prize.

Since the campaign was all about making the most of the moment, we used time-based calls to action to create a sense of urgency. Visitors were prompted to react (enter the prize draw) within just two minutes. While this was a false time limit, it helped encourage engagement and reduced drop-off rates. Traffic was also driven to the microsite through online ads and homepage takeovers on popular sites, with each prize promoted relevant to the audience of that particular website.

Media included: Web, banners, brochures, print and outdoor.