ME Bank – Life&loan
The big banks often tell us how much we can borrow, not how much we should borrow – leaving buyers with a massive mortgage and not much else. To change this, we created Life&Loan for ME Bank – a mortgage calculator that helps you find a home loan to fit your lifestyle, not the other way around.
So with data at its core, we dramatically expanded the idea of what a ‘calculator’ offers and transformed this simple mathematical tool into a far more complex decision making engine that also takes into consideration your lifestyle and interests.
Using the Australian Bureau of Statistics’ backend data, we match users’ income and expenses with thousands of their data points to pre-calculate both lifestyle expenses such as dining out, and household expenses such as insurance.
Finally, we use the Google Places and Domain Real Estate’s API to curate real-time personalised suburb recommendations, complete with suburb highlights – all within the users' budget.
the results
Consideration of a ME Bank home loan increased by 34% with a 10% increase in the likelihood of using ME Bank as lender.