black mirror

There’s never been more pressure for today’s CMO to deliver fast, quality market intelligence that drives immediate business performance. Marketing is changing at the speed of technology, and traditional research approaches have struggled to keep pace. It means that research in advertising agencies is expensive, cumbersome and requires long lead times.

Black Mirror delivers ethnographic research at scale using user-generated video, photos and self-reporting to deliver greater accuracy, reach, speed and depth of insight, all using the modern mobile phone. The app lives on any smartphone and filters, recruits and sends out a series of missions (or tasks) to be completed within a set timeframe. 

Once a mission is complete, users are able to annotate their experience, answer set questions and rate their experience on an emotional spectrum – providing deeper insight not just into what they thought and did, but how they felt in the moment.

CHE Proximity then synthesises responses before overlaying second and third party data to give brands the most accurate understanding of customer behaviour.

In 2017, Black Mirror won a Webby Award in the Mobile Sites & Apps category.